We inspire emotions with our talent.

With our sponsoring partnerships, we offer a platform for talented, ambitious young people. In this way, we help them launch their professional careers. The success of our talent is proof positive that VP Bank’s sponsorship projects are effective.

Sponsorship as part of the corporate strategy

It is important to VP Bank that its sponsorship monies are used in a targeted manner and that its sponsorship partners share the same values. For the past several years, the bank has made the fields of golf, music and the culinary arts the pillars of its sponsorship commitments. These partnerships should offer a platform for talented, ambitious young people, be innovative in nature and have a sustained impact.

We support talent with great enthusiasm and out of conviction. However, the sponsorship projects should also contribute to achieving our business objectives. This means gaining relevant attention among the target groups, showcasing VP Bank’s products and services and prompting positive emotional responses in our clients.

VP Bank’s sponsorship projects


The VP Bank Swiss Ladies Open is a major international tournament that draws countless television viewers each year. The event helps to promote women’s golf in Switzerland and around the world.


The Academy of Music in Liechtenstein is a renowned music school for young talent. The internationally recognised institution offers young musicians the ability to get a first-rate education and launch their careers.

The Ensemble Esperanza is an ensemble of young soloists composed of students at the Academy of Music in Liechtenstein.

Culinary arts

The marmite youngster competition is the most renowned competition for young talent in the restaurant sector. At the end of the competition, awards are presented to the top up-and-coming talent in the Cuisine, Pâtisserie, Sommellerie and Service categories.

At the Vaduz Food Festival, top chefs and regional restaurateurs present their best dishes, dazzling visitors with delicious treats.

Sarah UebelhartThe wildcard for the VP Bank Swiss Ladies Open has made a dream come true.

Sarah Uebelhart

Amateur golfer

The wild card for the VP Bank Swiss Ladies Open was a dream come true for me. I’d always wanted to play at the Swiss Ladies Open on my home course. Seeing Europe’s top women golfers on my home course right up close, not to mention getting to play with them, was simply an incredible experience. The experience I was able to gather will be of enormous help to me in my development.”

Petar PejcicThe opportunity to talk to the audience after the shows was perhaps the best part of the experience for me.

Petar Pejcic

Student at the Academy of Music in Liechtenstein

“The performances in connection with the VP Bank Classic Tour were the result of the long-term partnership between VP Bank and the Academy of Music in Liechtenstein. My experience at the events staged by VP Bank was positive in every respect. It’s not often that we musicians are offered the opportunity to speak with the audience after performances, and for me, that was perhaps the best part of the experience.”

Fabio VulcanoIt's great to have a presenting partner like VP Bank, which has a wide range of clients and a large outreach.

Fabio Vulcano

Winner of the marmite youngster 2024 competition for young talent in the Cuisine category

“It’s great to have a Presenting Partner like VP Bank, which has a large, diverse client base and a wide reach. That gives me the chance to make new contacts, develop myself further and enjoy new experiences.”