A new, fresh brand design emerges and is brought vividly to digital life while maintaining the visual origin.

For decades, VP Bank has stood for a distinctive design and a high recognition value. The fresh, unconventional style of illustration creates a high level of attention and is now a distinctive attribute in the brand design. For all its constancy and continuity, the design is also underpinned by the spirit of the times and must occasionally be refreshed.


The «Clarity» design concept

With its numerous challenges, digitisation has helped us create a new, moving design concept for VP Bank. We have named it “Clarity” – we express our excellence in a fresh, modern and unique way. Here we reduce ourselves to a clear statement that is immediately understandable. The elegant and distinct design vocabulary conveys our sovereignty and exudes calm – with a precision and concision that characterises our work as consultants and administrators.

The new brand design enables us to transport the theme of banking in a dynamic way and to bring it vividly to digital life while maintaining the quality of haptic products.

Impressions of the new contact points