“Passionate professionals” is the creative leitmotif of our 2013 annual report. The report centres on the action pyramid of VP Bank Group.

The key elements of this pyramid are our vision, brand promise, and the marketing slogan derived from those concepts: “Safely ahead”.

All of the key messages are imparted to the reader in our new advertising theme as well as in the illustrations included in this annual report. The tale is told in the form of words and images by selected “passionate professionals”.

In the same way that these “passionate professionals” guide you through this annual report, the team at VP Bank accompany clients with passion on the path to their investment goals.

For more than 50 years now, this is the way VP Bank Group has guided its clients “safely ahead”.

means,

looking to the future without losing sight of the present.

VP Bank looks ahead – with both feet firmly in the here and now. We guide you on your journey through the investment and finance universe. Because we don’t want to limit your potential.

Safely ahead.