“Pas­sion­ate pro­fes­sion­als” is the cre­ative leit­mo­tif of our 2013 an­nual re­port. The re­port cen­tres on the ac­tion pyra­mid of VP Bank Group.

The key el­e­ments of this pyra­mid are our vi­sion, brand promise, and the mar­ket­ing slo­gan de­rived from those con­cepts: “Safely ahead”.

All of the key mes­sages are im­parted to the reader in our new ad­ver­tis­ing theme as well as in the il­lus­tra­tions in­cluded in this an­nual re­port. The tale is told in the form of words and im­ages by se­lected “pas­sion­ate pro­fes­sion­als”.

In the same way that these “pas­sion­ate pro­fes­sion­als” guide you through this an­nual re­port, the team at VP Bank ac­com­pany clients with pas­sion on the path to their in­vest­ment goals.

For more than 50 years now, this is the way VP Bank Group has guided its clients “safely ahead”.

means,

recog­nis­ing de­vel­op­ments and keep­ing them firmly on the radar.

VP Bank fo­cuses on long-term strate­gies and plan­ning – help­ing you to re­main on course.
Be­cause noth­ing should be left to chance.

Safely ahead.