“Passionate professionals” is the creative leitmotif of our 2013 annual report. The report centres on the action pyramid of VP Bank Group.

The key elements of this pyramid are our vision, brand promise, and the marketing slogan derived from those concepts: “Safely ahead”.

All of the key messages are imparted to the reader in our new advertising theme as well as in the illustrations included in this annual report. The tale is told in the form of words and images by selected “passionate professionals”.

In the same way that these “passionate professionals” guide you through this annual report, the team at VP Bank accompany clients with passion on the path to their investment goals.

For more than 50 years now, this is the way VP Bank Group has guided its clients “safely ahead”.

means,

recognising developments and keeping them firmly on the radar.

VP Bank focuses on long-term strategies and planning – helping you to remain on course.
Because nothing should be left to chance.

Safely ahead.